Video That Creates Action

Are you interested in your marketing message going viral? Do you want your company to be the next YouTube sensation? Would you like your prospects to be able to watch a video about your products and services and look forward to buying from you? Would you like to create video that compels action? Is it really all that difficult?

Actually it's as easy as 1, 2, 3, 4, and 5.

1. Clarify and sharpen your primary objective

The first thing you need to decide is what constitutes the primary objective of your video. Video can be used to:

• Inform the marketplace about your products and services
• Persuade viewers to become sales prospects
• Remind customers that you are still an excellent choice
• Generate buzz for your products and services
• Launch or pre-launch new products and services
• Train buyers on how to install or operate your products and services

Focusing in on a single objective will vastly improve your results. Our Video Strategy Consultation will help you zero in on what really matters in your target market and will sharpen your messaging.

2. Storyboarding and Scripting

Once you have a good idea of your primary objective it's time to start getting creative. We produce videos that run the full spectrum from conservative to waaaaaaay out there. We'll create a storyboard for you that clearly maps out your video and allows us to make changes and tweaks until it is perfect (or a reasonable facsimile).

If the script for your video is written with sound copywriting and follows the principles of persuasion you will get a better outcome. Unless you want a silent film, the audio portion in your video is of critical importance. We love copywriting and can script your video so the talking will sing (in a manner of speaking, sort of).

3. Filming

So how artsy do you want to get? Do you want your video to be inscrutable? Do you want your video to be subject to interpretation? Do you want your video to show up as an art school film of the year in France? Do you want your video to join the pantheon of epic films? Perhaps you want your video to be clear and easily interpreted?

Here are some of the filming decisions that need to be made: lighting, composition, panning, zooming, white balance, focus, and stability. Some of these decisions come from best practices others are subjective and come from experience. Fortunately we know best practices and have loads of experience.

Whatever filming decisions are made the success of your video ultimately must be determined by the outcomes you get when your prospects have a look. Our camera operators shoot with clarity and with clarity of purpose.

4. Post production

Editing, special effects, sound tracks, titling, and CGI are just some of the many post-production chores that need to be accomplished to provide your viewers with a top-flight viewing experience. You need just the right amount of post production and we know just the right way to do this.

5. Promotion

Once your masterpiece has been committed to video well then what? You need to promote your video to maximize the number of eyeballs that are having a look. We can help you get the right views from the right eyeballs so they will get the picture, and the video.

How You Will Benefit From Our Video Production

You can expect the following from a video produced by Broadfield Communications:

• A clearly focused objective to give your video precision and inspire action from your audience
• Great storyboarding and scripting that makes the production process a pleasure for you
• Filming techniques that add power to your video while making it visually appealing
• Post production that enhances your video without making it look like a poor Avatar knock-off
• Promotional techniques that get your video viewed and encourage viewers to pass it along to others

If you want video that encourages action from your target markets then take action and contact us today.